Grounded
Lead-gen · CRM · job ops

The storm hits.
Your calendar fills.

Grounded measures storm-damaged roofs from space and books free inspections under your brand. The scan hooks the homeowner, and automated follow-up keeps them warm, all before you touch the phone.

Built for roofing and storm-restoration contractors.

Booked inspections · this week
9+5
Live
Inspection booked
2214 Oakcrest Dr · hail swath
just now
Follow-up text delivered
108 Birch Ln · reminder confirmed
2m ago
Instant estimate viewed
640 Sherman Ave
4m ago
Inspection booked
77 Maple Ct · Sat 9:00 AM
11m ago
Example. Real bookings stream in as storms cross your territory.
The 30-second estimate

Address in. Price out. No ladder.

A homeowner types their address and watches their own roof get measured from satellite imagery, then sees your price on the spot. They book their own free inspection. Automated follow-up texts keep them engaged right up to the appointment, before you ever pick up the phone. It’s the moment they stop shopping around and start doing business with you.

Example roof. Homeowners see this on their phone with your company name on it, not ours.

Proof from the sky

The radar of the storm that hit their street.

A homeowner enters their address and Grounded pulls the real NEXRAD radar of the storm that crossed it, with the government hail-size on record. Their measured roof and the storm that damaged it, side by side. Proof no homeowner argues with.

NEXRAD radar over Plainfield, IL, May 2, 2024 · 1:55 PM
NEXRAD · Plainfield, IL
2.0″ hail · 1.2 mi from the home
Real NOAA radar · May 2, 2024 · 1:55 PM · government hail signature. Example. Every homeowner sees the storm over their own address.
The whole system

Everything it takes to run the business one login.

Not a CRM you bolt onto five other tools. One system that finds the customer, books them, closes them, and runs the job all under your brand.

Demand generation
Storm-triggered ad campaigns under your brand.
Instant satellite estimate
Homeowners measure their own roof, priced on the spot.
Free-inspection booking
They book a free inspection; the scan and follow-up do the selling.
CRM for the trade
Every lead, first click to paid, on one board.
Live job tracking
A status page your customer follows to done.
Messaging on the record
Texting with photos, saved to the job.
Two-tap e-sign
Audit-sealed contracts, no DocuSign bill.
Crew app + live P&L
GPS punches flow into each job’s profit.
White-label
Your brand on everything. We stay invisible.

We don’t organize your leads. We create them.

Grounded watches storms across your territory. The moment hail hits, it launches ad campaigns under your brand to the exact neighborhoods that got damaged, with a budget ceiling you set. Other tools wait for you to find the customer; this one delivers them to a booked calendar.

Every customer, every job, one board

First click to final payment on one screen. Drag a card and the customer’s whole timeline updates itself. One search, one today-list no spreadsheet, no sticky notes on the truck dash.

Every customer knows exactly what’s happening

The moment a job is booked, your customer gets a live status page that updates itself at every step, with a text each time. It ends the “when are you coming?” calls and makes a $10,000 job feel handled from the first tap.

Texting, with everything on the record

Reads like the texting app your customers already use. Crew photos and videos drop straight into the thread, and every word is saved to the job so a promise in a text never becomes a he-said-she-said later.

Signed in two taps no DocuSign bill

Send the contract from the job. Your customer taps, signs, and gets an audit certificate with an append-only event trail and tamper-evident SHA-256 fingerprint. The certificate identifies its server timestamps as self-attested. Your templates or ours, filled in automatically.

Crews clock in on site hours flow to your P&L

One big button, readable in the sun. GPS-verified punches feed the customer’s tracker and drop labor cost straight into each job’s profit no timesheets, no guessing what a job actually made.

The whole company on one screen

Leads this week, jobs in progress, crew on site, money signed, ad spend working live numbers with trend lines, and an alert the moment something needs you. You run the business looking forward, not digging through last month’s reports.

Your name on everything. We’re invisible.

Your logo, your colors, your license number on every page, every text, every email your customers ever see. They’re doing business with you. Grounded never shows its face.

Spend to signed

Ads and content that turn into signed jobs, not vanity clicks.

Storm-triggered ads under your brand, and content written to the damage that just hit, bring the homeowner in. Grounded traces every one from click to free inspection booked to signed job, so you watch actual jobs won, and every ad dollar ties back to the roof it closed.

$418,000
signed work traced to spend this season
Ad reach
4,210
Roof scans run
384
Free inspections booked
47
Signed jobs
31
Example. Every appointment traces back to the campaign that made it: spend, booked, and signed receipts, not vibes.
How the whole system works

One storm, start to finish, on autopilot.

From the first radar echo to a paid job and a clean P&L, here is exactly what Grounded does at each step and where you step in.

1

A storm crosses your territory

Grounded watches live hail and wind data over the ZIP codes you own. The moment a damaging swath lands, it pulls the exact addresses underneath it. No chasing door-knock leads, no waiting on a referral to come to you.

2

Campaigns launch under your brand

Within minutes, ads go live to those neighborhoods, your logo and your name on them, copy written to the storm that just hit. You set one daily budget ceiling and approve it once; the system spends against it and never past it.

3

The homeowner measures their own roof

They tap your ad, type their address, and watch their roof get measured from satellite in about 30 seconds: real squares, the actual roof planes, an instant price. It is your company on the screen the entire time, never ours.

4

They book a free inspection

They pick a time for a free inspection while their interest is peaking. It takes a few taps, and nobody has to play phone tag. Their TCPA consent is captured and stored litigation-grade, and automated follow-up texts keep them warm right up to the appointment so they actually show. A booked, nurtured homeowner beats ten cold leads.

5

The lead lands in your CRM

Every homeowner drops onto one board, lead to booked to in progress to paid, with their full timeline, roof measurement, and messages attached. A today-list tells you exactly who to call. No spreadsheets, no sticky notes on the dash.

6

You close it in two taps

Send the contract straight from the job. Your customer signs on their phone and gets an audit certificate with an append-only event trail and tamper-evident SHA-256 fingerprint. The certificate identifies its server timestamps as self-attested. Your templates or ours, filled in from their file. No DocuSign bill, no printer, no scanner.

7

The crew runs it, and it flows to your profit

Crews clock in with one GPS-verified button. The homeowner follows a live tracker, scheduled to on-the-way to done, while every photo and text saves to the job. Labor hours drop straight into each job’s P&L, so you know what every roof actually made.

Book a demo

See it run on a storm in your territory

Leave your details and we’ll walk you through the platform on real screens with your service area on the map and its storm history pulled up.

  • Your service area and its real storm history on the map
  • A live roof measured from satellite and priced in 30 seconds
  • The cockpit, CRM, and job tracker running under your brand